a short insight into my way of thinking.
personal design identity.
my aim here is to create a cohesive collection of work in a transparent manner.
a visual representation of my journey and a reflection of my character.
i adhere to longevity:
going slowly
&
going with the flow
taste; the meaning of style, plays a core role in my work.
this is why I make a conscious effort to stay aware of how other fields outside of car design evolve over time.
it is a core value i learned during my time at the royal college of art.
the importance of collaboration and having the sensitivity to understand how we can grow as designers.
being open
learning from different cultures
&
filtering into my design thinking
through each project i want to show a clear consistent message, committing to an idea and exploring how it can be visualized.
building a world for the car to exist in and not treating it as an isolated object.
capturing the brand and the idea.
world building.
enjoy and live by the process.
the final result is coincidental.
a constant work in progress.
